We are Bind

Following many years of individual experience within the field of community management, Kirsten Wagenaar and Peter Staal set up a joint agency, Bind, at the start of 2017.

We are all driven by a great passion for the job. This is why we prefer working with organizations that share our conviction in our methods and, just like us, are willing to put effort into fostering communities. A community cannot be created overnight, and because the process is rooted in behavioural change and a different way of working, the job is never quite done. But for organizations willing to make the investment, the benefits are immense.


Kirsten Wagenaar - Strategic consultant

Since 2008 I have been involved in a professional capacity in the development and management of dozens of communities. Empowering both community members and organizations through community development makes the impossible possible.

Peter Staal - Strategic consultant

I believe strongly that the whole is more than the sum of its parts. This conviction, along with a great affinity with the ways in which digital resources can be used in its fulfilment, is what gives me such great pride and pleasure in my work. Our goal at Bind is to allow organizations to utilize their social capital as effectively as possible. People are the heart of our business,which means there’s never a dull day!
Eva de Vries

Eva de Vries - Community Manager

What community management means to me is showing people that working differently really can benefit you and your organization. What drives me is supporting people in achieving this goal. Embrace progress - work in communities!
Amy Noort

Amy Noort - Community Manager

I am currently community manager of a community of caregivers. I dedicate myself to mobilizing and connecting (new) members daily. I challenge myself to keep the conversation within the community going at all times. Community building will always have people at its core. No two days are the same, since no two people are the same. This is the strength of any community, and together we really can make it work.
Gabriëlla Collette

Gabriëlla Collette - Community Manager

My passion is to bring people together. I’m currently working on a co-creation community. It’s so wonderful to see people of diverse backgrounds, within and outside organizations, forge unexpectedly strong connections with each other through this community, and it really stokes the flames of my enthusiasm. Collective learning, helping each other and, above all, having fun are key in my book.

Ben van Ooijen - Community Manager

I believe in the wisdom of many. Bring people together online, motivate them to share their knowledge and experience with each other, and witness the power of a community. This power is what drives the passion I have for my work as community manager. I love seeing knowledge and experience come together to create new insights and ideas. This is community at its best.

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