When we visit a client, we always hope that management will fully embrace online networks. Making a success of a social intranet or online community is so much easier when a director is fully on board and acts as a digital leader who leads by example and does not throw in the towel at the first sign of resistance. But what exactly is a digital leader, and what is it that they do?
The larger and more formal the organization, the more resistant to change it will be. What this means for communities or social intranets is that, after implementation, it will still take a long time to change employees’ behaviour. So should the organizational culture be changed first, before investing in a social platform? No – this blog will show you that giving employees a social platform is instrumental in any large-scale organizational change.