How to integrate an online community into an organization

Unfortunately, too many existing online communities fail to integrate in the organization facilitating them. It will come as no surprise that these networks lead a rather dormant existence. To allow a community to reach its full potential it is essential that it is thoroughly embedded in the organization. Only then will there be anything at stake for both the community participants and the employees of the organization. But what is the best way of doing this?

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We need more digital leaders

When we visit a client, we always hope that management will fully embrace online networks. Making a success of a social intranet or online community is so much easier when a director is fully on board and acts as a digital leader who leads by example and does not throw in the towel at the first sign of resistance. But what exactly is a digital leader, and what is it that they do?

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Online collaboration, cooperation and networks: what are the differences?

Looking at an online community like Wikipedia from the outside, it might seem like a tightly organized group of millions of people working toward the same goal. But look more closely, and you’ll see all kinds of members working on a wide range of activities, with varying motivations. Collaborations, various networks, cooperations and coordinated activities run in parallel. For good community management it is essential to understand the differences between them.

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Organizations of the future operate as communities

Meeting the demands of the digital age will require a new way of working. Take for instance the decision-making process. Organizations no longer have the time traditionally taken up by this process through a decision tree. The future belongs to organizations which are made up of multiple autonomously operating communities forming part of the larger whole (so-called pods).

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