During any kind of organizational change there will be a temptation to tackle the process with new procedures and technology. Which makes sense, since these are concrete and quantifiable elements. Attempts at sustainable change of this sort will however always fail. This is because people are the defining factor. And to win over people’s heads and hearts, these people will have to be your starting point.
Meeting the demands of the digital age will require a new way of working. Take for instance the decision-making process. Organizations no longer have the time traditionally taken up by this process through a decision tree. The future belongs to organizations which are made up of multiple autonomously operating communities forming part of the larger whole (so-called pods).
The larger and more formal the organization, the more resistant to change it will be. What this means for communities or social intranets is that, after implementation, it will still take a long time to change employees’ behaviour. So should the organizational culture be changed first, before investing in a social platform? No – this blog will show you that giving employees a social platform is instrumental in any large-scale organizational change.