If there is one theme which came out of the Congres Intranet & Digital Workplace 2019 in Utrecht, organised by Entopic, it’s this. People are central to a Digital Workplace. James Robertson, StepTwo (Australia) and Sam Marshall, Clearbox Consulting (UK) both focused their keynotes on the topic of (Digital) Employee Experience and Engagement. It was a theme which seemed to appear throughout the event.
7 observations on digital workplaces from DW24 2019.
On the 26th and 27th of February 2019 the digital workplace group presented DW24, a 24 hour webinar which looks at key topics and themes relating to digital workplaces. This provides a fascinating insight for digital workplace practitioners. Allowing them to take a behind the scenes look at what their peers in other organisations are doing with their digital workplace programmes.
Here are some of my observations I’ve noticed this year, reflecting back on previous years and events.
Community Management is digital gardening
I recently joined Bind as a Community Management Consultant, but what does that mean? What is Community Management?
If communities are people who share a common focus, then Community Management is the proactive design, development, activation and ongoing cultivation of the community. It’s a professional approach, backed up by relevant data, to connect people around a common goal. It’s about building bridges and creating value.
Organizational change should be made from the bottom up
During any kind of organizational change there will be a temptation to tackle the process with new procedures and technology. Which makes sense, since these are concrete and quantifiable elements. Attempts at sustainable change of this sort will however always fail. This is because people are the defining factor. And to win over people’s heads and hearts, these people will have to be your starting point.