Looking at an online community like Wikipedia from the outside, it might seem like a tightly organized group of millions of people working toward the same goal. But look more closely, and you’ll see all kinds of members working on a wide range of activities, with varying motivations. Collaborations, various networks, cooperations and coordinated activities run in parallel. For good community management it is essential to understand the differences between them.
Meeting the demands of the digital age will require a new way of working. Take for instance the decision-making process. Organizations no longer have the time traditionally taken up by this process through a decision tree. The future belongs to organizations which are made up of multiple autonomously operating communities forming part of the larger whole (so-called pods).