If there is one theme which came out of the Congres Intranet & Digital Workplace 2019 in Utrecht, organised by Entopic, it’s this. People are central to a Digital Workplace. James Robertson, StepTwo (Australia) and Sam Marshall, Clearbox Consulting (UK) both focused their keynotes on the topic of (Digital) Employee Experience and Engagement. It was a theme which seemed to appear throughout the event.
I recently joined Bind as a Community Management Consultant, but what does that mean? What is Community Management?
If communities are people who share a common focus, then Community Management is the proactive design, development, activation and ongoing cultivation of the community. It’s a professional approach, backed up by relevant data, to connect people around a common goal. It’s about building bridges and creating value.
During any kind of organizational change there will be a temptation to tackle the process with new procedures and technology. Which makes sense, since these are concrete and quantifiable elements. Attempts at sustainable change of this sort will however always fail. This is because people are the defining factor. And to win over people’s heads and hearts, these people will have to be your starting point.