Verschillende planten in potten

Community Management is digital gardening

I recently joined Bind as a Community Management Consultant, but what does that mean? What is Community Management?

If communities are people who share a common focus, then Community Management is the proactive design, development, activation and ongoing cultivation of the community. It’s a professional approach, backed up by relevant data, to connect people around a common goal. It’s about building bridges and creating value.

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organisatieverandering door communities

Organizational change should be made from the bottom up

During any kind of organizational change there will be a temptation to tackle the process with new procedures and technology. Which makes sense, since these are concrete and quantifiable elements. Attempts at sustainable change of this sort will however always fail. This is because people are the defining factor. And to win over people’s heads and hearts, these people will have to be your starting point.

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